Send Emails to your Customers

So you’ve set up your facebook page. You have built up quite a following and you are getting quite a good response from your fans. Time to take it to the next level.

Email marketing has proven to be the single biggest traffic driver in ecommerce.

Sending regular emails to your followers not only sends your collection straight to their inboxes, but also builds up your brand awareness. They say that purchases are made only after they hear your name 7 times. Sounds simple enough.

Only thing is, it’s a little hard to grow your own mailing list, draft regular emails, ensure proper delivery to their inboxes and analyze the results.  So we went ahead and created a simple system for the sellers at Mirraw.

Each seller has a follow list. Visitors to the site can join the list by clicking on the follow button in a sellers boutique.  For e.g. Stop and Stare here has about 60 followers

Mailing List for Sellers

DONE! You have your mailing list. We take care of the rest.

We send an email to your fans

1. Every time you list a new design

2. Every time a discount or coupon code is announced

3. If they haven’t visited your boutique in a while

4. Custom Emails to your fans
It’s important to connect with your fans and keep them in the loop of what your brand is up to. At the end of the day, with the tough competition from other sellers, DISCOVERY becomes the main problem. So if you haven’t yet, create your own mailing list.

P.S. To become a seller at Mirraw.com, send us your portfolio to team@mirraw.com – We are all about design

This post was published on July 4, 2012

Yogesh Chavan

I started writing on this blog in November 2011, with a keen interest with Indian Ethnic Fashion, Since I didn't have any experience or could not get an entry-level position or an internship, I made the decision for blogging to demonstrate my writing talents as well as my love of Indian Ethnic fashion. I posted my Indian style ideas and suggestions that help others try something new and to have fun in their clothes, regardless of Size. I generally disagree with the fashion standards of most people and do not believe in wearing clothes that fit your body shape.

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Yogesh Chavan

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