So you’ve set up your facebook page. You have built up quite a following and you are getting quite a good response from your fans. Time to take it to the next level.
Email marketing has proven to be the single biggest traffic driver in ecommerce.
Sending regular emails to your followers not only sends your collection straight to their inboxes, but also builds up your brand awareness. They say that purchases are made only after they hear your name 7 times. Sounds simple enough.
Only thing is, it’s a little hard to grow your own mailing list, draft regular emails, ensure proper delivery to their inboxes and analyze the results. So we went ahead and created a simple system for the sellers at Mirraw.
Each seller has a follow list. Visitors to the site can join the list by clicking on the follow button in a sellers boutique. For e.g. Stop and Stare here has about 60 followers
Mailing List for Sellers
DONE! You have your mailing list. We take care of the rest.
We send an email to your fans
1. Every time you list a new design
2. Every time a discount or coupon code is announced
3. If they haven’t visited your boutique in a while
4. Custom Emails to your fans
It’s important to connect with your fans and keep them in the loop of what your brand is up to. At the end of the day, with the tough competition from other sellers, DISCOVERY becomes the main problem. So if you haven’t yet, create your own mailing list.
P.S. To become a seller at Mirraw.com, send us your portfolio to firstname.lastname@example.org – We are all about design