How India is Discovering Ecommerce for Ethnic Wear?


The influenza of ethnic wear is spread like wildfire. The old culture states that during any festive season or the festival, people usually go for on the counter shopping with the entire family. This would lead to lot of crowd on the roads and shops. Besides crowd in roads, buses and trains.

Just imagine you need to carry hard cash or the plastic money (cards) all the way till shop, Move from one shop to another. Bargaining and after shopping always doubt whether got the right product at right price. Then what if things got stolen or misplaced while travelling? What if got the wrong product? Go back to the shop and get it changed. Imagine so much of trouble with lot of time consumed!

Then came ecommerce, entire family at home surfing the net and within no time, they can visit lot of shops and manufacturers. No travelling and no risk of losing the product and money while travelling due to lost or stolen. Go for the right price and get exactly what you want.

If you personally visit the shop, you need to spend your precious time and energy. Along with this you spend extra money for travelling till the shop. You pay more for the product since this comes from the manufacturer to the wholesaler and then to the retailer. Retailer adds his profit margin along with taxes. Just imagine how much more you can end up paying for the same product!

Ecommerce is the shop through the electronic media. This helps you to directly deal with the manufacturer and eliminating the margins charged by the wholesalers and the retailers. While dealing on the official ecommerce website, also you are legally safe since all the deals are protected as per the cyber laws. Clearly and well defined terms and conditions for the product purchase of product and also for delivery and return of the product.

When there is a complete elimination of middleman, manufacturer and directly deal with the consumer and can offer very good discount offers.

To conclude: Ecommerce is the way for the wholesalers to directly interact with the consumer with great offers. At the same time consumers can save a lot of time and money involved with travelling to the shop, can avail good discounts and cost saving for the same product that the consumer preferred.

Ecommerce can also help government, business community and the consumers to avoid illegal trade practices involving the accumulation of the black money, because every product deal ends with the proper terms and conditions for the deal, proper billing and payment through the official source and agreement of payment.

Ecommerce can improve the businesses and as a result our trade and businesses, banking and also transport system will improve, this will also reduce the black money from the economy with more transparency in the business accounting. Government can also get more tax collection through ecommerce and as a result, people with high income can also enjoy the benefit of paying income tax at lower rates due to ecommerce.

Hence ecommerce is for the faster deals, convenience and also for reducing corruption for the development of the economy.

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Yogesh Chavan
Yogesh Chavan
I started writing on this blog in November 2011, with a keen interest with Indian Ethnic Fashion, Since I didn't have any experience or could not get an entry-level position or an internship, I made the decision for blogging to demonstrate my writing talents as well as my love of Indian Ethnic fashion. I posted my Indian style ideas and suggestions that help others try something new and to have fun in their clothes, regardless of Size. I generally disagree with the fashion standards of most people and do not believe in wearing clothes that fit your body shape.